Nintendo raises Switch 2 prices globally: old vs new MSRP by region and when it takes effect

Switch 2 only: official old → new prices (where Nintendo has published numbers)

These figures come from Nintendo’s May 8, 2026 English investor relations notice and the Nintendo Australia regional post. They are manufacturer suggested retail prices; street prices at retailers can differ. Tax treatment varies: U.S. and Canada amounts are before tax; European amounts in the global notice are with tax included for My Nintendo Store pricing.

• Japan (Japanese-Language System, sold in Japan only): ¥49,980 → ¥59,980. Effective May 25, 2026. (All Japan prices in the corporate notice include tax.) Important nuance: the Multi-Language Switch 2 sold via My Nintendo Store in Japan is explicitly unchanged in the same document.
• United States: $449.99 → $499.99. Effective September 1, 2026. Excludes sales tax.
• Canada: $629.99 → $679.99. Effective September 1, 2026. Excludes tax.
• Europe (My Nintendo Store reference in global notice): €469.99 → €499.99. Effective September 1, 2026. Stated including tax in the IR table.
• Australia: AU$699.95 → AU$769.95. Effective September 1, 2026 per Nintendo Australia.
• New Zealand: NZ$799.95 → NZ$969.95. Effective September 1, 2026 per Nintendo Australia.

United Kingdom: old price known, new price not yet locked in public filings

BBC Newsbeat, citing Nintendo, reported the current UK price as £395.99 while saying a revised UK price would be confirmed later. Readers should not assume a straight currency conversion from dollars or euros; UK retail bundles, VAT, and channel terms can diverge.

When Nintendo UK or NOE publishes the new RRP, this story’s regional table should be patched with that primary source.

Why Nintendo says it is doing this

The IR language is deliberately broad—“changes in market conditions”—but analyst and press commentary summarized by BBC points to RAM and NAND-class cost pressure as AI data-center demand competes for the same memory supply, plus tariff and logistics uncertainty. Nintendo apologized in the same release, acknowledging stakeholder impact.

The notice also states that price revisions for Switch 2 and original Switch hardware will be implemented in other regions with details from local subsidiaries—so the global picture may grow beyond the rows above.

Japan-only footnote: other Switch hardware also rises locally

The same May 8 document raises Japanese MSRPs for Switch OLED, base Switch, and Switch Lite (for example OLED ¥37,980 → ¥47,980, standard ¥32,978 → ¥43,980, Lite ¥21,978 → ¥29,980), all effective May 25, 2026. That is separate from the export Switch 2 schedule and matters mainly to domestic buyers.

Corporate outlook tied to the hike

Coverage of Nintendo’s earnings materials (e.g. IGN’s summary) notes Switch 2 sell-in around 19.86 million units in its launch window and a forecast decline to about 16.5 million in the next fiscal year, with management citing price revisions among headwinds while still calling adoption solid for year two.

That framing matters for investors and retailers more than for day-one shoppers, but it explains why Nintendo chose now rather than absorbing memory inflation indefinitely.

Most-cited factual anchors (Switch 2 MSRP rows only)

Japan JP-lang: ¥49,980 → ¥59,980, 2026-05-25. U.S.: $449.99 → $499.99, 2026-09-01, pre-tax. Canada: $629.99 → $679.99, 2026-09-01, pre-tax. EU reference: €469.99 → €499.99, 2026-09-01, tax-included in IR wording. AU: $699.95 → $769.95 AUD, 2026-09-01. NZ: $799.95 → $969.95 NZD, 2026-09-01. UK new MSRP: TBC in May 2026 press cycle.

Always verify at checkout: promotional bundles and membership discounts can blur headline MSRPs.

What buyers can do before the effective dates

If the old price still appears at authorized retailers before the listed cutovers, consumer law on advertised pricing varies by country; keep receipts and screenshots for price-match disputes. Warranty and repair terms do not usually change with MSRP moves.

For Japan, note the split between JP-only and multi-language SKUs—importers and travelers should read the packaging language matrix carefully.

Bottom line

Nintendo has published exact before/after Switch 2 prices for Japan (JP model), the United States, Canada, Europe (My Nintendo € reference), Australia, and New Zealand, with May and September 2026 effective dates. The United Kingdom remained an open number at the time of early international reporting.

Treat “global” as rolling: watch subsidiary sites for Korea, Hong Kong, Latin America, and any further Switch family changes beyond the first IR tables.